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The website greenbus.ca states the following, "Your coffee should reflect who you are." We viewed that the webpage also stated " Coffee that you can trust." It also said " What is Green Bus? Green Bus is a small coffee roasting business run by us - Cindy and Felix. We call it Green Bus because the roaster and related equipment is all located on a big green school bus. Our coffee is organic and fair-trade, because the health of the planet trumps everything but the laws of physics. How do you find our coffee? Call, text or email. Schedule We are currently on hia." The header had Coffee as the highest ranking search term. This keyword is followed by Fairtrade, organic, and mobile which isn't as urgent as Coffee. The other words they used was Greenbus. sustainable is included but might not be understood by search engines.